Overview

Vot coffee is a new brand coffee in Canada. This coffee business specialises in Vietnamese coffee beans and "tra da," the national beverage of Vietnam. Made with high-quality ingredients gathered from Vietnamese farmers and traditional techniques. Vot's unique ideology is based on their desire to merge heritage with modernity.

Goal

The strategic and aesthetic objective was to authentically represent Vot's aim in order to grow. To boost product awareness, the colour scheme is based on coffee's hue. The logo is created from the image of a racket and coffee beans that are used to create a cup of Vietnamese tra da. The basis of brand awareness is built on consistency in strategy and creative.